Under “Your Google Ads account,” find the Google Ads customer ID of the account you want to link.In your Merchant Center account, under Settings, click the tools icon and then click Linked accounts.You can link multiple Google Ads accounts to a single Merchant Center account, or a single Google Ads account to multiple Merchant Center accounts. Links are always initiated from Google Merchant Center. Step 1: Request link to Google Ads in Merchant Center If you don’t have admin access, you can ask the administrator of your Google Ads account to grant you access, or to link the accounts for you. You will need to have admin access to your Google Ads account to link Google Ads and Merchant Center accounts.
The linking allows Google Merchant Center to pass inventory data to Google Ads, so advertisers can build Shopping campaigns using this data. Linking between Google Merchant Center and Google Ads offers many benefits. How to link Google Merchant Center and Google Ads accounts You’ll need to have admin access to your Google Ads account to link Google Ads and Merchant Center accounts. This is how you can link Google Merchant Center and Google Ads accounts
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